Tag Archives: music for advertising

Here’s How Music Licensing Works

Curious on how music licensing really works? There’s a great primer on just that over at How Stuff Works:
 

This ad campaign is using the Beatles song as the theme music. It is also using the voice of the lead singer of the band named Gomez laid on top of the Beatles original. The speculation is that Philips paid $1 million to use the song, and that Philips paid the band Gomez $100,000.
 
This is the world of music licensing — a world where the rights to use music are bought and sold every day. This world is most obvious to us in a case like the one described in this example. A popular song that everyone knows gets embedded in a TV commercial or a popular movie.
 
It turns out, however, that music licensing is something that happens constantly, all around us. When you listen to music on the radio, that music is licensed. When you hear music in a restaurant, that music is licensed too. In this article, you will have the chance to learn about all the different forms that music licensing can take.

 
Read the full primer on music licensing here.
 
And if it all seems too baffling, remember that royalty-free music makes things a lot less complicated on that front. So if licensing is causing you headaches, have a peek around this site to find some readily-available music.


Posted by Asbjoern on January 22, 2014 - Contact



Category Music for commercials,Royalty-free ad music Tags , ,
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How to use music in television ads for branding

Music for TV ads

Music plays a vital role in how your television advert is perceived. And if used cleverly, it can become an integrated part of your brand identity as a whole.
 
But.. how do you find the right music? Well, there are essentially three ways to go about it:
 
1. Use royalty-free or stock music
Royalty-free music is a great – and very cheap – way of getting music for your television advert project. There are thousands of tracks to browse from, and you only pay a one-time fee for a given track. It’s brilliant for projects where you’re not looking for a unique sound that you’ll be using consistently.
 
When it comes to using it as your brand sound, there are some drawbacks, however:
 
a) You’re often licensing a royalty-free track for use in a single project (be sure to check the licensing terms). This means that you have to re-license it if you want to use it again in a different context. However, since the fees are so low, this is rarely an issue, unless you want to use it in a lot of places.
 
b) You’re not unique: Anyone can license royalty-free music (your competitors, for example), so using royalty-free music is not the best way to stand out.
 
It can, however, be a quick and easy solution for a specific project – just don’t think of it as a way of finding your unique brand sound.
 
So to sum up: Use it where it fits, but don’t push it too hard as your brand sound.
 
On top of this page, I’ve put together some hand-picked collections of royalty-free tracks that work really well with advertising. Be sure to check them out if you’re looking for great-sounding royalty-free music for ads.
 
 
2. License music from an existing/upcoming artist that appeals to your taget audience
 
Licensing tracks from upcoming artists is an often-used approach, offering benefits to both your brand and to the artists.
 
If done successfully, you can effectively make the track synonymous with your brand – and for the upcoming artist, the exposure could offer the big break they’ve been looking for.
 
But in my opinion, it’s an approach you’ll want to use with great care from a sound branding perspective, for several reasons. Firstly, licensing the track can be costly. Secondly, and this is an important point:
 
You want to OWN your brand sound.
 
If you don’t own it, you’re putting limits as to where and how you can use your brand sound.
 
Say you work with an upcoming artist or act, and, down the line, they become highly successful – what if they are no longer be interested in being associated with your brand? And where does it leave all the hard work you put into making their sound YOUR brand sound?
 
Of course, when you enter into an agreement with the artist, you’ll want to make sure they can’t suddenly revoke your right to use their sound with your brand. But the more usage rights you want, the higher the cost.
 
So in short, it’s great for single campaigns where you want to demonstrate that you’re in sync with your target audience – and preferably even ahead of the curve. Just don’t rely on licensed music for your sound brand building in general.
 
 
3. Get original music done for your brand
 
Whenever your deadline and budget allows it, I always recommend that you get custom work done for your advertising project – and that you negotiate a full buyout with your chosen composer.
 
This gives you music
 
a) that is custom-created to your particular purpose
b) that you can define how should sound
c) that you can tweak and adjust later on to fit whatever context you want to use it in
d) which you can get remade and remixed – and even bring in new composers for a fresh take
c) with a brand sound that is unique to you
 
Getting custom music is definitely pricier and more time-consuming than just picking a royalty-free track off the shelf.
 
Compared to licensing a track from an existing artist, it’s not as clear-cut. Licensing can take time, and, depending on who you’re dealing with, may suddenly make custom music attractive, cost-wise.
 
But the one main advantage is that you get to own the sound, giving you a lot of freedom and flexibility – both during the creation phase and in how you can use the music in the future.
 
If you’re looking for original sound for your branding campaigns, contact me here.


Posted by Asbjoern on April 26, 2013 - Contact



Category Music For Ads,Sound branding Tags , , , ,
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$500 worth of corporate stock music and images for $20!

Corporate Music

 
Envado is holding a sale, offering more than $500 worth of corporate content for $20 – and the offer is available for less than 48 hours, so be quick.
 
The bundle contains:
 
* 7 corporate music tracks
* 16 graphic design items
* 8 web templates
* 3 code snippets
* 8 video templates
* 15 stock photos

 
See what you’re getting and grab the $500 bundle for $20 here.


Posted by Asbjoern on April 22, 2013 - Contact



Category Music For Ads Tags , , , , ,
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Five Common Mistakes When Using Music In Videos, And How To Avoid Them

This is an article I wrote for ezinearticles.com – you’re free to use it in your own ezine or on your blog, as long as you include the footer and the link to the original article. Hope you enjoy it!
 
Music is a cornerstone in most videos, but you’ll want to do it right. Otherwise you run the risk that the video you’ve spent so much time putting together gets taken down, comes across as amateurish or interferes with your visuals.
 
Here are five common mistakes when selecting music for your video – and how to avoid them:
 
1. Using music without a proper license
 
Music is everywhere, so it’s tempting to pick a great-sounding track from your music collection and just use it in your video. But don’t! If you don’t have the proper license in place to use the track, it could end you in hot water. The copyright holders will likely have your video taken down, and may even go after you for illegal use of their music – not to mention the fact that composers, like everyone else, really like to be compensated for their work.
 
Remember, once you release your video, it might get spread around – even more than you expected or planned – and if that happens, you really don’t want an unlicensed track to be in the video.
 
How to license music for your video: If you have the budget, bring in a composer to do custom music for your project. If not, visit a stock music site and find a track that fits. It’s quite affordable to license a track, and once your video goes viral, you can use your time celebrating instead of spending sleepless nights worrying about that unlicensed track you used.
 
2. Including a track just because it’s your favorite
 
Don’t just include a track because it happens to be one of your favorites. Think about how it works within the context of your video, and if it works with your intended audience. Your choice of music can greatly affect how your video is perceived, so think it through before you just reach for that favorite track of yours.
 
How to find the right music: Many stock music sites allow you to download previews of the tracks you can license, and this can be a great way of trying out different tracks and genres before making your final decision. Use the previews in your early versions of your video to give you an idea of what works – and ask friends, colleagues or others who have useful input to chime in. If you get great feedback on a given track, it’s time to grab a license, put in the full version and release your video.
 
3. Messing up the mix
 
If you haven’t thought about the mix balance in your video, you could end up ruining your audio and ultimately, the overall impression of the video.
 
How to balance your mix: Whenever there’s dialogue or narration, keep the music low enough so that the voices can be clearly heard. If you’re using sound effects, be sure to balance things so the music and effects are not competing for the same space in your sound. If there are parts of your video without sound effects or voice-over, you can take the music up a notch. Be sure to compare your mix to other videos to hear if you’ve got the balance right.
 
4. Breaking the flow
 
If you don’t edit your music properly, it can severely break the flow of your video. Trying to combine two tracks without careful editing, not thinking about the music transitions or using too many tracks in a short period of time or is a surefire way of annoying your viewers.
 
How to create a great flow in your video: Edit your music so it follows the on-screen events, don’t cut a track abruptly, and create subtle transitions. Think of the rhythm in the music, and let this guide your editing. Doing so will make the music and visuals blend together much better.
 
And don’t be afraid to have passages without any music at all – it allows some breathing room and generates a far better impact when you cue that next track.
 
5. Distracting the viewer
 
Music with vocals or strong melodic content demand a lot of attention, and if you overuse tracks with this kind of content, it can severely detach from your visuals or the story or message you’re telling in your video.
 
How to keep your viewer focused: Go for instrumental tracks whenever you want your visuals or story to take center stage, and use melodic content sparingly. If you have sequences with montage-like content, this is an area where you can bring in the more melodic stuff, or vocal tracks, to great effect – if it fits with your overall presentation.
 
I’m a composer and music supervisor myself, and I hope this has given you some ideas on how to make music a strong part of your videos, and what to avoid.
 
Good luck with your video project!
 

—-

If you need music for your video, do stop by my site – Music For Ads – where I’ve sorted through myriads of royalty-free tracks to bring you the very best music for videos.

I also create custom music for authors, creatives, experts and corporate clients who want to use their own distinctive sound as part of their brand to differentiate themselves in the marketplace. Reach me at the link above.
 

Article Source: http://EzineArticles.com/?expert=Asbjoern_Andersen
Article Source: http://EzineArticles.com/7166016


Posted by Asbjoern on September 3, 2012 - Contact



Category Music for commercials Tags , , , ,
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Music for advertising: Composer highlight

Finnish composing group Organique has done some really great tracks, with a live, organic feel and excellent compositions.
 
Their production values are among the best I’ve heard in royalty-free music, and I suggest you check them out if you’re looking for well-composed, great-sounding music for your advertising project.
 
Hear their portfolio below, and click the black buy button to get the active track.
 



Posted by Asbjoern on August 29, 2012 - Contact



Category Music for commercials,Royalty-free ad music Tags , , , , , ,
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Why there are watermarks in royalty-free music, and how to use them to your advantage

Learn why royalty-free music has an embedded watermark or voice sample

 - and how you can use it to your advantage.

 
Royalty-free music previews from pretty much every stock music site have a voice sample – or another sound – repeatedly playing on top of the music. This is a watermark from the music site.
 
And if you’ve ever come across a royalty-free music track being promoted on sites such as Youtube, Vimeo or Soundcloud, you’ve probably noticed a lot of user commments along the lines of:

 

“Why is there a voice sample in the music?”

 

“The music’s great, but the voice ruins it!”

 

“That voice repeating all over the track is really annoying!”

 

Etc etc.

 

 

So a lot of people are confused as to why there is a voice sample in royalty-free music previews.

 

They are ONLY in the music previews – when you buy and license a given track, you get a high-quality version of the track WITHOUT the watermark.

 

 

But yes, the watermarks in the previews can be annoying, but they are there for a reason.

 

Here’s the explanation:

 

1. They are there to prevent misuse

One of the main reasons the watermarks are there is to prevent unauthorized usage of the preview tracks.

 

If the watermarks weren’t included in the tracks, unscrupulous users could simply grab the preview tracks and use them in their productions without licensing the tracks and compensating the composer.

 

2. They are there to remind users that tracks are unlicensed

When you’re working on a production, it’s quite common to use placeholder tracks to just have some kind of audio content in the production. They may not be what will end up in the final production, but they fill the space until the final tracks have been chosen.

 

However, with hectic production deadlines and lots of people involved with the development, placeholder tracks can sometimes make it all the way to the final production phase. And if royalty-free music tracks go into the final production unlicensed, it could cause a lot of problems for the content creator and the end user down the line.

 

With watermarked tracks, any unlicensed tracks are easy to spot, making it much easier to find and replace unlicensed material before the production is released.

 

 

Using the royalty-free music previews to your advantage

 

Many sites allow you to freely download previews of the music, and you can actually use that to your advantage while creating your production. Finding the right music for your project is a process that takes time, and while a music track may work great on its own when listening to the preview, you want to make sure it also works in your actual project.

 

You can do this by downloading the preview track from your stock music site, and trying it out in your project.

 

Here’s how to download the preview tracks: When you’re playing back an individual track preview on Audiojungle, you’ll notice a icon in the lower-right corner with an arrow pointing downwards. This is where you download the preview. Click the icon, save the MP3-file and you’ll have the full preview, with the watermark included, as an audio file.

 

Now try it out in your project.

 

Perhaps you’ll find that your favorite track is simply too overpowering when used within your project, or that it doesn’t really convey the mood you want to set after all.

 

In that case, simply replace the preview track with something else until you’re happy with your choice of music.

 

That way, you won’t be spending money licensing tracks you won’t end up using in your final project – and the tracks you’ve chosen have been road-tested before they go into your final product.

 

Be sure to bookmark the tracks you find relevant, so you can easily go back and find the ones you want to license and use in your final product.

 

The watermarks in the tracks on this site

As you’ve probably noticed, the tracks on this site also have watermarks embedded. It’s for the exact same reasons as described above.

 

If you want to download the preview for any of the tracks on this site, click the BUY button on the player and follow the instructions under ‘Here’s how to download the preview tracks’ above.

 

 

Hope this has shed some light on why royalty-free music tracks have watermarks embedded, and – though they may be a bit annoying – how they can actually help you find the right music and make sure you don’t accidentally include unlicesensed tracks in your end product.

 

 

Best wishes,

- Asbjoern

 

 

 


Posted by Asbjoern on July 4, 2012 - Contact



Category Music for commercials Tags , , , , , , , ,
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