Category Archives: Music For Ads

Ad Music For LEGO

hero factory music

 
I compose original music for a living, and I was recently commissioned to compose custom music for LEGO’s latest commercial for their Hero Factory brand, promoting the Jet Rocka vs Dragon Bolt products.
 
It’s currently running across the globe as part of their campaigns – hope you get a chance to check it out!


Posted by Asbjoern on December 10, 2013 - Contact



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Music+Sound Advertising Music Award Winners Announced

ad music winners 2013

 
Hearing how others are using music in their ads can often be very inspiring. And if you want to hear what the Music+Sound jury picked as their favorite advertising music of the year, be sure to head over to the Music+Sound site to listen to the winners.


Posted by Asbjoern on August 5, 2013 - Contact



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Doing a video project? Here’s $500 worth of sounds & visuals for $29!

Find the right music

 
If you’re doing an advert and need some music or visuals for it, Envato has launched a special bundle for video producers, featuring $500+ worth of content for $29.
 
Here’s what’s in the bundle:
 
* 13 royalty-free audio tracks
* 16 video templates
* 3 web templates

 
The Video Production Bundle is available here for a limited time
 


Posted by Asbjoern on June 12, 2013 - Contact



Category Music For Ads,Royalty-free ad music Tags ,
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How to use music in television ads for branding

Music for TV ads

Music plays a vital role in how your television advert is perceived. And if used cleverly, it can become an integrated part of your brand identity as a whole.
 
But.. how do you find the right music? Well, there are essentially three ways to go about it:
 
1. Use royalty-free or stock music
Royalty-free music is a great – and very cheap – way of getting music for your television advert project. There are thousands of tracks to browse from, and you only pay a one-time fee for a given track. It’s brilliant for projects where you’re not looking for a unique sound that you’ll be using consistently.
 
When it comes to using it as your brand sound, there are some drawbacks, however:
 
a) You’re often licensing a royalty-free track for use in a single project (be sure to check the licensing terms). This means that you have to re-license it if you want to use it again in a different context. However, since the fees are so low, this is rarely an issue, unless you want to use it in a lot of places.
 
b) You’re not unique: Anyone can license royalty-free music (your competitors, for example), so using royalty-free music is not the best way to stand out.
 
It can, however, be a quick and easy solution for a specific project – just don’t think of it as a way of finding your unique brand sound.
 
So to sum up: Use it where it fits, but don’t push it too hard as your brand sound.
 
On top of this page, I’ve put together some hand-picked collections of royalty-free tracks that work really well with advertising. Be sure to check them out if you’re looking for great-sounding royalty-free music for ads.
 
 
2. License music from an existing/upcoming artist that appeals to your taget audience
 
Licensing tracks from upcoming artists is an often-used approach, offering benefits to both your brand and to the artists.
 
If done successfully, you can effectively make the track synonymous with your brand – and for the upcoming artist, the exposure could offer the big break they’ve been looking for.
 
But in my opinion, it’s an approach you’ll want to use with great care from a sound branding perspective, for several reasons. Firstly, licensing the track can be costly. Secondly, and this is an important point:
 
You want to OWN your brand sound.
 
If you don’t own it, you’re putting limits as to where and how you can use your brand sound.
 
Say you work with an upcoming artist or act, and, down the line, they become highly successful – what if they are no longer be interested in being associated with your brand? And where does it leave all the hard work you put into making their sound YOUR brand sound?
 
Of course, when you enter into an agreement with the artist, you’ll want to make sure they can’t suddenly revoke your right to use their sound with your brand. But the more usage rights you want, the higher the cost.
 
So in short, it’s great for single campaigns where you want to demonstrate that you’re in sync with your target audience – and preferably even ahead of the curve. Just don’t rely on licensed music for your sound brand building in general.
 
 
3. Get original music done for your brand
 
Whenever your deadline and budget allows it, I always recommend that you get custom work done for your advertising project – and that you negotiate a full buyout with your chosen composer.
 
This gives you music
 
a) that is custom-created to your particular purpose
b) that you can define how should sound
c) that you can tweak and adjust later on to fit whatever context you want to use it in
d) which you can get remade and remixed – and even bring in new composers for a fresh take
c) with a brand sound that is unique to you
 
Getting custom music is definitely pricier and more time-consuming than just picking a royalty-free track off the shelf.
 
Compared to licensing a track from an existing artist, it’s not as clear-cut. Licensing can take time, and, depending on who you’re dealing with, may suddenly make custom music attractive, cost-wise.
 
But the one main advantage is that you get to own the sound, giving you a lot of freedom and flexibility – both during the creation phase and in how you can use the music in the future.
 
If you’re looking for original sound for your branding campaigns, contact me here.


Posted by Asbjoern on April 26, 2013 - Contact



Category Music For Ads,Sound branding Tags , , , ,
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$500 worth of corporate stock music and images for $20!

Corporate Music

 
Envado is holding a sale, offering more than $500 worth of corporate content for $20 – and the offer is available for less than 48 hours, so be quick.
 
The bundle contains:
 
* 7 corporate music tracks
* 16 graphic design items
* 8 web templates
* 3 code snippets
* 8 video templates
* 15 stock photos

 
See what you’re getting and grab the $500 bundle for $20 here.


Posted by Asbjoern on April 22, 2013 - Contact



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Sale: $523 worth of content for $20!

There’s a bundle sale over at Envato and they’re offering $500 worth of content for $20!

 

For a limited time you get 6 full music tracks + 8 website templates, 6 customizable videos, 4 web tools, 15 stock photos, 3 3D-files, 7 graphic files and 3 Flash objects.

 

Get all of the above for $20 here.


Posted by Asbjoern on August 20, 2012 - Contact



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Welcome to Music For Ads!

Welcome to the site! I’m still in the process of setting things up, so everything may not be working 100% yet – but hope you enjoy your stay nonetheless. It will only get better from here :)

 

Best wishes,

- Asbjoern


Posted by aurie on June 7, 2012 - Contact



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