There’s a great read over at Co-Create on four very relevant things to consider when it comes to using music in your marketing. Well-worth checking out:
Music has been driving marketing since Coke taught the world to sing. But the brand/music connection goes way beyond a catchy spot track. Russell Wallach of Live Nation explains how music is content, social, and data and lays out some guidelines for connecting with fans through music.
Read the full post on using music for marketing here.
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