Here’s How Music Licensing Works

Curious on how music licensing really works? There’s a great primer on just that over at How Stuff Works:

This ad campaign is using the Beatles song as the theme music. It is also using the voice of the lead singer of the band named Gomez laid on top of the Beatles original. The speculation is that Philips paid $1 million to use the song, and that Philips paid the band Gomez $100,000.
This is the world of music licensing — a world where the rights to use music are bought and sold every day. This world is most obvious to us in a case like the one described in this example. A popular song that everyone knows gets embedded in a TV commercial or a popular movie.
It turns out, however, that music licensing is something that happens constantly, all around us. When you listen to music on the radio, that music is licensed. When you hear music in a restaurant, that music is licensed too. In this article, you will have the chance to learn about all the different forms that music licensing can take.

Read the full primer on music licensing here.
And if it all seems too baffling, remember that royalty-free music makes things a lot less complicated on that front. So if licensing is causing you headaches, have a peek around this site to find some readily-available music.

Posted by Asbjoern on January 22, 2014 - Contact

Category Music for commercials,Royalty-free ad music Tags , , Leave a comment

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