10 Brands That Innovate With Music

Over at AdvertisingAge, Ann-Christine Diaz takes an interesting look at what some brands are doing when it comes to music and branding:
 

Licensing popular songs for ads is so passé. Here are the advertisers who have a track record of going a step further with music — and demonstrating for consumers that making tunes is a meaningful part of their marketing DNA:

 
Read the full feature on music as branding here.


Posted by Asbjoern on October 17, 2013 - Contact

Category Music for commercials,Sound branding Tags , Comments Off

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