Over at AdvertisingAge, Ann-Christine Diaz takes an interesting look at what some brands are doing when it comes to music and branding:
Licensing popular songs for ads is so passé. Here are the advertisers who have a track record of going a step further with music — and demonstrating for consumers that making tunes is a meaningful part of their marketing DNA:
Read the full feature on music as branding here.
Music for commercials,Sound branding advertising music, branding — Comments Off