The Search for Sweet Sounds That Sell

There’s a great read on product sound branding over at The Wall Street Journal:

The small sounds consumer products make—whether a snap, click, rustle or pop—can be memorable and deeply satisfying, often suggesting luxury, freshness, effectiveness or security.
Companies, in their endless drive to motivate customers to buy, are paying more attention to these product noises and going to great lengths to manipulate them. Sound is emerging as a new branding frontier.

Read the full article on product sound branding here

Posted by Asbjoern on November 2, 2012 - Contact

Category Sound branding Tags , , Comments Off

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