Monthly Archives: November 2012

The Search for Sweet Sounds That Sell


 
There’s a great read on product sound branding over at The Wall Street Journal:
 

The small sounds consumer products make—whether a snap, click, rustle or pop—can be memorable and deeply satisfying, often suggesting luxury, freshness, effectiveness or security.
 
Companies, in their endless drive to motivate customers to buy, are paying more attention to these product noises and going to great lengths to manipulate them. Sound is emerging as a new branding frontier.

 
Read the full article on product sound branding here
 


Posted by Asbjoern on November 2, 2012 - Contact



Category Sound branding Tags , ,
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