Need music for children? Here’s one pack you shouldn’t miss:

Looking for music for kids, for your advertising or promo projects? Here’s a special collection of best-selling tracks that’s well-worth checking out.
 
Hear what they sound like in the demo below – and if you want the music for your own projects, click the black BUY button when playing.
 


The music pack features five tracks – get them individually below:
 
Time For Fun
Merry Rascals
The Happy Stroll
The Backyard Inventor
The Family Trip
 

Or – get them all in a bundle - for some very nice savings!

 


Posted by aurie on August 20, 2014 - Contact



Category Music for commercials,Royalty-free ad music Tags , , ,
Comments Off

Share on Twitter Share on Facebook Share on reddit Share on StumbleUpon Share on Del.icio.us Add to Google Bookmarks Share on Digg Share on Technorati Subscribe to the RSS-feed

Making music work in marketing

using music for marketing

 
There’s a great read over at Co-Create on four very relevant things to consider when it comes to using music in your marketing. Well-worth checking out:
 

Music has been driving marketing since Coke taught the world to sing. But the brand/music connection goes way beyond a catchy spot track. Russell Wallach of Live Nation explains how music is content, social, and data and lays out some guidelines for connecting with fans through music.

 
Read the full post on using music for marketing here.


Posted by aurie on July 24, 2014 - Contact



Category Music For Ads Tags 
Comments Off

Share on Twitter Share on Facebook Share on reddit Share on StumbleUpon Share on Del.icio.us Add to Google Bookmarks Share on Digg Share on Technorati Subscribe to the RSS-feed

Here’s How Music Licensing Works

Curious on how music licensing really works? There’s a great primer on just that over at How Stuff Works:
 

This ad campaign is using the Beatles song as the theme music. It is also using the voice of the lead singer of the band named Gomez laid on top of the Beatles original. The speculation is that Philips paid $1 million to use the song, and that Philips paid the band Gomez $100,000.
 
This is the world of music licensing — a world where the rights to use music are bought and sold every day. This world is most obvious to us in a case like the one described in this example. A popular song that everyone knows gets embedded in a TV commercial or a popular movie.
 
It turns out, however, that music licensing is something that happens constantly, all around us. When you listen to music on the radio, that music is licensed. When you hear music in a restaurant, that music is licensed too. In this article, you will have the chance to learn about all the different forms that music licensing can take.

 
Read the full primer on music licensing here.
 
And if it all seems too baffling, remember that royalty-free music makes things a lot less complicated on that front. So if licensing is causing you headaches, have a peek around this site to find some readily-available music.


Posted by Asbjoern on January 22, 2014 - Contact



Category Music for commercials,Royalty-free ad music Tags , ,
Comments Off

Share on Twitter Share on Facebook Share on reddit Share on StumbleUpon Share on Del.icio.us Add to Google Bookmarks Share on Digg Share on Technorati Subscribe to the RSS-feed

Ad Music For LEGO

hero factory music

 
I compose original music for a living, and I was recently commissioned to compose custom music for LEGO’s latest commercial for their Hero Factory brand, promoting the Jet Rocka vs Dragon Bolt products.
 
It’s currently running across the globe as part of their campaigns – hope you get a chance to check it out!


Posted by Asbjoern on December 10, 2013 - Contact



Category Music For Ads Tags , ,
Comments Off

Share on Twitter Share on Facebook Share on reddit Share on StumbleUpon Share on Del.icio.us Add to Google Bookmarks Share on Digg Share on Technorati Subscribe to the RSS-feed

10 Brands That Innovate With Music

Over at AdvertisingAge, Ann-Christine Diaz takes an interesting look at what some brands are doing when it comes to music and branding:
 

Licensing popular songs for ads is so passé. Here are the advertisers who have a track record of going a step further with music — and demonstrating for consumers that making tunes is a meaningful part of their marketing DNA:

 
Read the full feature on music as branding here.


Posted by Asbjoern on October 17, 2013 - Contact



Category Music for commercials,Sound branding Tags ,
Comments Off

Share on Twitter Share on Facebook Share on reddit Share on StumbleUpon Share on Del.icio.us Add to Google Bookmarks Share on Digg Share on Technorati Subscribe to the RSS-feed

Music+Sound Advertising Music Award Winners Announced

ad music winners 2013

 
Hearing how others are using music in their ads can often be very inspiring. And if you want to hear what the Music+Sound jury picked as their favorite advertising music of the year, be sure to head over to the Music+Sound site to listen to the winners.


Posted by Asbjoern on August 5, 2013 - Contact



Category Music For Ads Tags , ,
Comments Off

Share on Twitter Share on Facebook Share on reddit Share on StumbleUpon Share on Del.icio.us Add to Google Bookmarks Share on Digg Share on Technorati Subscribe to the RSS-feed

Doing a video project? Here’s $500 worth of sounds & visuals for $29!

Find the right music

 
If you’re doing an advert and need some music or visuals for it, Envato has launched a special bundle for video producers, featuring $500+ worth of content for $29.
 
Here’s what’s in the bundle:
 
* 13 royalty-free audio tracks
* 16 video templates
* 3 web templates

 
The Video Production Bundle is available here for a limited time
 


Posted by Asbjoern on June 12, 2013 - Contact



Category Music For Ads,Royalty-free ad music Tags ,
Comments Off

Share on Twitter Share on Facebook Share on reddit Share on StumbleUpon Share on Del.icio.us Add to Google Bookmarks Share on Digg Share on Technorati Subscribe to the RSS-feed

How to use music in television ads for branding

Music for TV ads

Music plays a vital role in how your television advert is perceived. And if used cleverly, it can become an integrated part of your brand identity as a whole.
 
But.. how do you find the right music? Well, there are essentially three ways to go about it:
 
1. Use royalty-free or stock music
Royalty-free music is a great – and very cheap – way of getting music for your television advert project. There are thousands of tracks to browse from, and you only pay a one-time fee for a given track. It’s brilliant for projects where you’re not looking for a unique sound that you’ll be using consistently.
 
When it comes to using it as your brand sound, there are some drawbacks, however:
 
a) You’re often licensing a royalty-free track for use in a single project (be sure to check the licensing terms). This means that you have to re-license it if you want to use it again in a different context. However, since the fees are so low, this is rarely an issue, unless you want to use it in a lot of places.
 
b) You’re not unique: Anyone can license royalty-free music (your competitors, for example), so using royalty-free music is not the best way to stand out.
 
It can, however, be a quick and easy solution for a specific project – just don’t think of it as a way of finding your unique brand sound.
 
So to sum up: Use it where it fits, but don’t push it too hard as your brand sound.
 
On top of this page, I’ve put together some hand-picked collections of royalty-free tracks that work really well with advertising. Be sure to check them out if you’re looking for great-sounding royalty-free music for ads.
 
 
2. License music from an existing/upcoming artist that appeals to your taget audience
 
Licensing tracks from upcoming artists is an often-used approach, offering benefits to both your brand and to the artists.
 
If done successfully, you can effectively make the track synonymous with your brand – and for the upcoming artist, the exposure could offer the big break they’ve been looking for.
 
But in my opinion, it’s an approach you’ll want to use with great care from a sound branding perspective, for several reasons. Firstly, licensing the track can be costly. Secondly, and this is an important point:
 
You want to OWN your brand sound.
 
If you don’t own it, you’re putting limits as to where and how you can use your brand sound.
 
Say you work with an upcoming artist or act, and, down the line, they become highly successful – what if they are no longer be interested in being associated with your brand? And where does it leave all the hard work you put into making their sound YOUR brand sound?
 
Of course, when you enter into an agreement with the artist, you’ll want to make sure they can’t suddenly revoke your right to use their sound with your brand. But the more usage rights you want, the higher the cost.
 
So in short, it’s great for single campaigns where you want to demonstrate that you’re in sync with your target audience – and preferably even ahead of the curve. Just don’t rely on licensed music for your sound brand building in general.
 
 
3. Get original music done for your brand
 
Whenever your deadline and budget allows it, I always recommend that you get custom work done for your advertising project – and that you negotiate a full buyout with your chosen composer.
 
This gives you music
 
a) that is custom-created to your particular purpose
b) that you can define how should sound
c) that you can tweak and adjust later on to fit whatever context you want to use it in
d) which you can get remade and remixed – and even bring in new composers for a fresh take
c) with a brand sound that is unique to you
 
Getting custom music is definitely pricier and more time-consuming than just picking a royalty-free track off the shelf.
 
Compared to licensing a track from an existing artist, it’s not as clear-cut. Licensing can take time, and, depending on who you’re dealing with, may suddenly make custom music attractive, cost-wise.
 
But the one main advantage is that you get to own the sound, giving you a lot of freedom and flexibility – both during the creation phase and in how you can use the music in the future.
 
If you’re looking for original sound for your branding campaigns, contact me here.


Posted by Asbjoern on April 26, 2013 - Contact



Category Music For Ads,Sound branding Tags , , , ,
Comments Off

Share on Twitter Share on Facebook Share on reddit Share on StumbleUpon Share on Del.icio.us Add to Google Bookmarks Share on Digg Share on Technorati Subscribe to the RSS-feed

$500 worth of corporate stock music and images for $20!

Corporate Music

 
Envado is holding a sale, offering more than $500 worth of corporate content for $20 – and the offer is available for less than 48 hours, so be quick.
 
The bundle contains:
 
* 7 corporate music tracks
* 16 graphic design items
* 8 web templates
* 3 code snippets
* 8 video templates
* 15 stock photos

 
See what you’re getting and grab the $500 bundle for $20 here.


Posted by Asbjoern on April 22, 2013 - Contact



Category Music For Ads Tags , , , , ,
Comments Off

Share on Twitter Share on Facebook Share on reddit Share on StumbleUpon Share on Del.icio.us Add to Google Bookmarks Share on Digg Share on Technorati Subscribe to the RSS-feed

Fresh music for advertising

If you need a track with a modern, contemporary electro sound, Monodumb’s track below it’s definitely worth checking out. Get the full version by clicking the black BUY link.



Posted by Asbjoern on April 12, 2013 - Contact



Category Music for commercials Tags , ,
Comments Off

Share on Twitter Share on Facebook Share on reddit Share on StumbleUpon Share on Del.icio.us Add to Google Bookmarks Share on Digg Share on Technorati Subscribe to the RSS-feed

Older Posts »